Wrong item shipped means the physical product differs from the ordered item, either by variant (color, size) or entirely different product. These errors create immediate customer service burden, return shipping costs, and negative reviews. Root causes include inventory system errors, picklist mistakes, or packaging errors. Fast resolution with free replacement and return shipping preserves customer goodwill.
← Glossary
Wrong Item Shipped
An order fulfillment error where customers receive a different product than what they ordered.
Related terms
- SKU Mismatch — A fulfillment error where the product shipped doesn't match the SKU ordered, resulting in customer returns.
- Fulfillment Error — Any mistake in the order fulfillment process that results in the customer receiving an incorrect or unsatisfactory order.
- Order Accuracy — The percentage of orders shipped correctly with the right items, quantities, and condition.
- Product Defect — A manufacturing flaw, material failure, or quality issue that prevents a product from functioning as intended.