Return reason codes are structured categories that explain why a customer initiated a return. Common codes include 'defective,' 'wrong item,' 'not as described,' 'changed mind,' and 'size too small.' Using consistent codes enables return analytics, helping merchants track trends over time and identify which issues drive the most returns. Many platforms require codes before processing refunds.
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Return Reason Code
A standardized label assigned to each return describing why the customer sent the item back.
Related terms
- Return Reason Classification — The process of categorizing why customers return products using AI to analyze descriptions, images, or structured data.
- Return Rate — The percentage of orders that customers return within a given period, a key metric for product and operational health.
- SKU Mismatch — A fulfillment error where the product shipped doesn't match the SKU ordered, resulting in customer returns.
- Product Defect — A manufacturing flaw, material failure, or quality issue that prevents a product from functioning as intended.